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All The World’s A Stage

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London’s most exciting new residential address is now complete: The Stage in Shoreditch is the £750 million transformation of William Shakespeare’s original Curtain Theatre into a new destination to live, work and play.
November 06, 2023
London, United Kingdom

Developed by Galliard Homes, The Stage is a striking 37-storey tower of 412 apartments, with a luxury sky terrace and state-of-the-art underground amusement arcade, alongside a vibrant array of lifestyle amenities and the preserved archaeological remains of Shakespeare’s iconic playhouse.

During Elizabethan Times, The Stage formed part of a cultural village where Londoners flocked to watch Shakespeare’s Henry V and Romeo and Juliet, a popular spot to socialise, eat and drink, holding up to 1,400 visitors at a time. Working with joint venture partners Cain International, McCourt Partners, Vanke and The Estate Office Shoreditch, the 2.3-acre site is now reborn for the 21st century, with the residential tower alongside two sleek office blocks providing 257,000 square foot of blue-chip commercial space, 60,000 square foot of extensive retail and restaurant space, and a performing arts pavilion. The preserved archaeological ruins will form part of the new Museum of Shakespeare, set to open in 2024, making this a revived cultural destination for East London.

The Stage offers Londoners the best new homes for all aspects of life, inspired by the site’s history as a place for leisure. The tower’s two basement levels are dedicated to entertainment and lifestyle amenities spanning 13,700 square foot, with a special Games & Amenities Concierge in addition to the tower’s hotel-style concierge. The vibrant games arcade has a bespoke duckpin bowling alley, golf simulator, and extensive collection of classic arcade games including a dance machine, Pac-Man, Mortal Kombat, racing games and more. For groups there is a pool table, Air Hockey, and table tennis. To one side is a sleek BYOB bar perfect for socialising with friends, with plush seating throughout. The back wall features a bespoke art piece by Global Street Art, with neon lighting and framed prints throughout the space.

The dual screening rooms pay homage to Shakespeare, with framed movie posters of screen adaptions of his plays. Residents can book screening rooms for private film nights, and food delivery can be organised right to your seat through the dedicated concierge. For hybrid working, there is a large 12-seater boardroom alongside a smaller meeting room, with cosy booths and comfortable breakout space. There is a large gym with mixed equipment, changing rooms and separate yoga studio.

The beautiful sky lounge and terrace on the 32nd floor offers a luxury space to relax. There is an Art Deco-style bar with opulent seating, opening onto the stunning terrace with seating, landscaping, and expansive views of London’s skyline. Through the dedicated concierge, residents can book the sky terrace, golf simulator or bowling alley for private parties with friends, with the option of organising catering from local restaurants. Award-winning Rhodium is appointed for the property management, with a curated schedule of residents’ activities to launch.

David Galman, Sales Director for The Stage says: “We are delighted to unveil The Stage, our striking residential tower now complete. The Stage forms part of a new cultural hub for Londoners, transforming this historic site from Shakespeare’s times into a modern destination for the 21st century. Today’s buyers want access to state-of-the-art amenities, and this is where The Stage stands out, with our underground amusement arcade, flexible workspaces and stunning sky terrace overlooking London. We are very proud to show the lifestyle on offer, an unparalleled experience in a sought-after location. Given the significance of this site, it has been a combined effort with our partners to bring the vision to life into a landmark development for future generations to enjoy.”

The Stage is entered via a glamorous double height lobby with 24-hour concierge. The specification and interior design to the communal areas is led by award-winning Nicola Fontanella of Argent Design, an Art Deco-style blending glamour and industrial chic elements. The tower’s superb apartments and penthouses offer a high specification of design, with a private balcony to every home. The apartments have natural oak engineered flooring, brushed bronze and exposed brick details. For relaxing, there is programmable mood lighting to living areas and bedrooms, with a Sonos Play 1 multi-room speaker system. To each living room is a bespoke entertainment unit with steel framing and mesh shelving, with 50” LED smart TV and Sonos playbar.

The chic kitchens offer bespoke oak units with white quartz worktops, black track lighting and integrated appliances (Miele oven, induction hob, washer/dryer, dishwasher, microwave, Siemens fridge). For studio suites, Crittall-style doors separate the living and bedroom areas, with mirrored sliding doors cleverly hiding the kitchens for some suites. The bathrooms offer ceramic herringbone tiling to the floors, feature terrazzo recess with glass shelving, white suite units with black details and Crittall-style shower doors, plus a 22” tile vision LCD TV either over the bath or in-shower. Bedrooms have floor to ceiling fitted wardrobes to maximise storage. Living areas and bedrooms have comfort cooling, with an audio/visual entryphone system and 24-hour security.

The Stage has seen steady sales enquiries off-plan, with over half of the apartments forward-sold and the first residents now moved in. There is a mixture of studios, one-, two- and three-bedroom apartments available, with the exclusive collection of four-bedroom duplex penthouses to be released early next year. There is a new two-bedroom show apartment on the 19th floor with a warm colour palette of crimson, cream and bronze, with further show apartments to be announced.

Residents of The Stage will also benefit from fantastic connectivity, with London underground services accessible from Shoreditch High Street Station, as well as mainline and Tube services from Liverpool Street station, which is a five-minute walk away from the development. Liverpool Street station provides journeys to Canary Wharf in six-minutes, Tottenham Court Road in five-minutes and Bond Street in seven-minutes.

During excavations 2011-16, the historic remains of the Elizabethan Curtain Theatre, dating back to 1577, were uncovered some three metres below the surface of the development. The remains and objects found during the dig have been carefully evacuated, painstakingly preserved and transformed into a cultural centrepiece within the development. Working alongside Museum of London Archaeology (MOLA), Historic England and panel of Shakespearean academics, the new Museum of Shakespeare will use new AI-technology to bring the theatre to life. Plays once performed here included the debut of Shakespeare’s Henry V alongside Romeo and Juliet. The Curtain Theatre was the main venue for Shakespeare and his company, The Lord Chamberlain’s Men, around 1597-99 before The Globe was built.